I uncover the why, design the how, and sweat every last detail.

Current → Staff Product Designer at Meta

Mobile app screen titled Ad tools showing options to create ads including running ads not shown on profile and boosting reels, with no current ads.
Instagram profile of Willowvane Ceramics showcasing 1,134 posts, 12K followers, and 1,756 following, featuring small batch handmade home goods and a link to their website.
Mobile screen showing Posts archive with images of a ceramic mug, paint containers labeled Pale Seagreen and Black, and clay figurines on display.
Meta | A new Instagram ads product
2025
Indoor living room with a pink sofa surrounded by various lush green houseplants and a coffee table with glasses and fruit.
Indoor snake plant in a dark pot next to a white chair with a plush zebra toy and a white radiator against patterned wall.
Indoor snake plant Laurentii in a dark pot placed on a striped rug next to a white chair and radiator inside a room with patterned walls.
Meta | Improving ad formats
2024
Mobile app menu screen showing user profile Boba Guys, shortcuts to Nintendo under $400, BBC Comedy, TED Videos, Bikes Under $500, and tools including page setup progress, team post boost, professional dashboard updates, and ads manager.
Facebook Professional Dashboard showing profile completion at 6 of 13 steps, a top performing post with 1.5K reactions, 56 comments, 14 shares, and 14.2K reach, and insights with 36,498 followers, 64,948 post reach (+2.7%), 1,590 post engagement (-10%), and 1,839 new followers (-4%).
Boba Guys Facebook page screenshot showing profile with armadillo logo, 1.3K followers, location in San Francisco, and shop items including tea pouring and loose leaf tea.
Meta | Facebook Pages to Profile+
2023
Cartoon pink intestine character meditating with eyes closed, surrounded by text about tracking physical and mental health with Healthina app.
Mobile app screen showing daily activities with sections Learnata for learning, Creatheous for creating, Healtina for self-care, and Gratitha for gratitude entry on dark background.
Activity history bar chart for days showing activities completed each day from Sunday June 30 to Saturday July 6, with details for Thursday, July 4 highlighting 3 activities including meditated and coding learning higher order functions.
Monamies | Your focus friends
2019

Older work includes Etrade (2018) , IBM PAIRS (2017)