I’ve designed the tools businesses use to grow and sell for 12 years, from corner shops to global brands.

Visual craft is part of that work, but the harder part is finding the root of what frustrates people and proving the fix through experimentation.

AI is now part of most of my process: research partner for the why, engineering partner for the how. I weigh tradeoffs like a PM and prototype in code.

I care about products people trust and the lasting value they create for everyone who uses them.

• New York
• Mentored 3 designers
• Managed 1 intern
• Worked across 6 product teams
• Partnered with 30+ engineers
• Introduced silent crit @Meta
• Makes games for fun